VELOCITY GLOBAL 4/2023 – present

Creative Director, Copy 

Lead the brand copy team for Velocity Global, an HR tech company focused on global hiring. Ushered in a new era for the company with a rebrand and new website. Developed voice and content guidelines for the new brand. Oversee writers working across advertising, blogs, social, videos, case studies and long-form guides.

AMAZON   2/2017 – 3/2023

Creative Director, Copy

Led content for Amazon Fresh private brands, managing teams of writers working across packaging, online retail and physical stores, while driving cohesive messaging across all channels. Launched a new brand and developed unique copy for over 350 products on an accelerated timeline.  I streamlined work flow by developing scalable copy solutions while still delivering on the high standards of the brand voice. Collaborated closely with senior leaders to align on creative strategy, brand voice and naming projects.

Senior Copywriter                       

Developed Amazon-owned brands within consumables categories, including packaged food, skincare, health & wellness, baby products and pet care. Created and maintained distinct brands and voices across packaging, online retail and marketing.

STARBUCKS      5/2010 – 2/2017                                

Associate Creative Director                     

Focused on building and evolving Starbucks-acquired brands, including Tazo, Teavana, Evolution Fresh and Seattle’s Best Coffee. Managed a team of writers and worked closely with legal, design, visual merchandising, store design, marketing and product managers to tell cohesive stories across all brand touchpoints.

Senior Copywriter                                 

Developed high-level concepts and copy for cross-channel Starbucks seasonal campaigns, in-store promotions, packaging, print and radio ads, social media and naming projects.

CREATURE SEATTLE                  12/2008 – 5/2010                     

Senior Copywriter

Brought brands to new audiences by concepting and writing award-winning campaigns centered around events and non-traditional marketing. Clients included JanSport, Microsoft, City University, Bill Gates, The Sherry Council of America and HBO.

PUBLICIS SEATTLE 1/2005 – 12/2008

Copywriter                                                        

Created holistic campaigns across TV, print, outdoor, digital and radio. Honed my scriptwriting skills with brands like T-Mobile, HP and Washington Lottery.