Amazon Fresh
I was the lead writer and creative director for copy on a team challenged to create a CPG brand for Amazon Fresh that would encompass everything from frozen foods to chocolate bars. We needed to bring culinary appeal to Amazon private brands, which were mostly associated with distinctly non-yummy things like batteries and paper towels. I led a team of internal and external writers in the development of naming, messaging strategy, brand voice and unique copy creation for over 350 products.
Project Credits
CW | Sarah Bergey
AD | Jenna Beck
CD | Leigh Beach, Sarah Bergey
Creative Studio | Amazon
