Amazon Fresh
I was the lead writer and creative director on a team that was challenged with creating a CPG brand for Amazon Fresh. The brand needed to encompass everything from frozen foods to chocolate bars—and bring culinary appeal to Amazon private brands, which customers often associated with distinctly non-yummy things like batteries and paper towels. I led a team of internal and external writers in the development of naming, messaging strategy, brand voice and unique copy creation for over 350 products.
Project Credits
CW | Sarah Bergey
AD | Jenna Beck
CD | Leigh Beach, Sarah Bergey
Creative Studio | Amazon
