Amazon Skincare
The beauty industry has long been shrouded in mystique and airbrushing to justify high price tags. We were tasked with creating a transparent, gender-neutral brand for Amazon around a collection of products that each featured a key ingredient and promised the same results as the higher-priced competition. I led the creation of strategy, voice and messaging that eschewed language around age and perfection and instead focused on attainable solutions.
Project Credits
CW | Sarah Bergey
AD | Nicole Harter
CD | Carole Hurst, Jen Polaski
Creative Studio | Amazon
