City University
City University’s programs are designed for working adults who are typically returning to school after some time in the “real world.” We wanted to show prospective students that City U values life experience just as much as time spent in a classroom. We called this philosophy on learning “Citywise” and it became the overarching theme of the school prospectus and recruiting materials.
Project Credits
CW | Sarah Bergey
AD | Kristi Flango
CD | Jim Haven, Matt Peterson
Agency | Creature