T-Mobile
Fave Five
This campaign made T-Mobile part of the pop culture lexicon with the phrase “Who’s in your fave five?” based on their popular calling plan.
Project Credits
CW | Sarah Bergey
AD | Kristi Flango
CD | Steve Williams, Rob Hollenbeck
Director | Matt Aselton (Watching You); Tim Godsall (Cougar, Smart Guys, Grandpa)
Agency | Publicis
Sidekick
The T-Mobile Sidekick was the “it” phone for teens. If only you could get your parents to spring for one.
Project Credits
CW | Sarah Bergey
AD | Diane Magid
Director | Erik Moe
Agency | Publicis
